As a freelance graphic designer for Suveto, I led a merchandise campaign to support the launch of their new veterinary hospital locations. Working within brand guidelines and a specified art style utilizing vector line work, I created unique, location-specific designs that reflected the identity of each neighborhood—ensuring the merchandise felt personal and meaningful to local clients. Due to the campaign’s success, it was later expanded to include designs for existing Heart of Chelsea locations across multiple New York City neighborhoods. Below are a couple of examples of the merchandise.