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Skechers Redesign Mock Campaign

As a personal project and content for social media, I tasked myself with redesigning a campaign that was created with the majority of AI. I wanted to challenge myself to recreate something made by a computer and give it a human touch. Going as literally as showing the pencil marks a person would make. I stayed with the high-fashion, elevated aesthetic and was inspired with vintage fashion sketches. Hinting at the brand name itself, this mock campaign pushes the very relevant question of AI or human designer?

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  • Untitled_Artwork copy_edited
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  • Untitled_Artwork copy 3_edited
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