As Chief Creative Officer of the American Marketing Association at Pace University, I was tasked with designing totes, tees, and sweatshirts that would entice students to attend our events and advertise our organization by wearing our aesthetic designs. For these, I was inspired by the popular "New York or Nowhere" brand. I also designed the 2022 ICC tee we all wore during the conference, inspired by the release of Taylor Swift's "Red" re-recorded album that year. Dozens of other schools had students also wear our tee due to its popular design.